Marketing Major
Learn to analyze market trends, understand consumer needs and preferences, and develop effective marketing strategies to promote products, services, and brands.Industry Connections
Pitt State has strong ties with the local and regional business community. Through our industry partnerships, guest lectures, and networking events, you will have the opportunity to connect with professionals and gain insights into the industry.
Make Data-Driven Decisions
Gain proficiency in market research methodologies, discovering how to gather and analyze data to make informed marketing decisions. Leverage data analytics techniques to track campaign performance.
Master the Digital Landscape
Develop skills in utilizing digital platforms and tools to engage with customers, build brand awareness, and drive effective marketing campaigns.
Real Clients
For class projects you will partner with local businesses, developing comprehensive marketing plans that align with organizational objectives.
FBLA Collegiate
Future Business Leaders of America readies students for real-world success through state competitions and a leadership conference.
Dynamic Field
Learn how to adapt to new technologies, consumer trends, and market dynamics. Combine creative storytelling with consumer research and business strategy.
Women at Work
Carmen, a Marketing student, describes a campus organization that promotes professional growth and leadership development for women in business.
only 6%
of schools in the world are accredited by the AACSB
10%
projected growth in the Marketing field
$50 M
Gorilla Rising initiative planned for downtown
21
business students qualified for the National Leadership Conference
Marketing Careers
A degree in Marketing opens doors to a wide range of career opportunities across industries. Graduates of our program have gone on to pursue successful careers in areas such as:
- Marketing Management: Oversee comprehensive marketing campaigns to maximize brand visibility, engage target audiences, and achieve business goals.
- Advertising and Public Relations: Create compelling ad campaigns and foster positive public perception by crafting impactful messaging, managing media relationships, and executing communication strategies.
- Market Research and Analysis: Analyze consumer behavior, gather data, and interpret trends to provide actionable insights that guide business decisions.
- Brand Management: Cultivate brand identity, develop innovative brand strategies, and oversee consistent brand messaging across various platforms to enhance brand recognition and loyalty.
- Digital Marketing and Social Media: Harness online platforms, design captivating content, and execute data-driven strategies to engage audiences and amplify brand presence in the digital realm.
- Sales and Business Development: Identify prospective clients, cultivate relationships, and leverage persuasive techniques to drive revenue growth and expand the client base of the organization.
- Retail Management: Lead store operations, coordinate staff, manage inventory, and create customer-focused shopping experiences to maximize sales and uphold brand standards.
- Event Marketing: Conceptualize, plan, and execute memorable promotional events, utilizing creative concepts and strategic planning to engage audiences and generate brand buzz.
- Consulting: Provide valuable guidance and solutions to businesses, using in-depth analysis and strategic recommendations.
Our alumni have found employment with prestigious companies, including global corporations, advertising agencies, nonprofit organizations, and start-ups.
Additional information
for the College of Business
Catalog – see program guides