Study Strategic Communication
Major in Communication with an Emphasis in Strategic CommunicationThrough strategic communication, our students gain an in-depth look at the way people, groups, and organizations communicate. The emphasis track involves applied research and creative asset development.
Learn how to plan the distribution of informational/persuasive communication messages across a wide variety of channels including:
- Television
- Radio
- Print and digital journalism
- Mobile and social media platforms
Topics unique to the Strategic Communication emphasis track include:
- Introduction to Strategic Communication
- Social Influence and Persuasion
- Media Writing and Copy
- Research Procedures in Communication
- Strategic Planning and Communication Campaigns
- Case Studies in Strategic Communication
Strategic Communication graduates pursue careers in:
- Sports and entertainment
- Travel and tourism
- Health and wellness
- Policy and public affairs
Strategic communicators often work on behalf of public and private corporations and non-profit organizations, regionally and globally.
Additional information
for the School of Humanities and Fine and Performing Arts
Catalog – see program guides