Marketing Minor
Engage customers and build brand awareness with compelling market strategies.
Gain a competitive edge in today's business world by pursuing a Marketing Minor. Enhance your understanding of consumer behavior, market research, and brand management while developing valuable skills in digital marketing, strategic planning, and advertising.
Whether aiming for a career in marketing, entrepreneurship, or any other field, the knowledge and expertise gained through this minor are highly transferable and applicable across industries.
Unique class topics in the Marketing minor:
- Principles of Marketing: Implement strategic marketing approaches to promote products and services effectively while focusing on the profitable delivery of customer satisfaction in both B2B and B2C markets.
- Consumer behavior: Explores consumer behavior theories and models, actively examining the internal and external influencing forces in order to better cater to modern day consumers.
Additional courses cover topics such as advertising, social media marketing, international marketing, market research, brand management, and digital marketing.
Additional information
for the College of Business
Catalog – see program guides