Before publishing:

• Use semantic headings (H1, H2, H3 in order).
• Provide meaningful link text (avoid "click here").
• Add alt text for every non-decorative image.
• Ensure sufficient color contrast (minimum 4.5:1 for normal text).
• Caption/transcript multimedia; provide audio descriptions when possible.
• Test forms for labels, errors, and keyboard navigation.
• Use accessible tables (headers & captions) and make complex tables available via accessible summaries.

During publishing (CMS checks):

• Run automated accessibility scan plugin and fix warnings.
• Preview with keyboard-only navigation.
• Use the “Accessibility checklist” checklist before final publish.

Prohibited practices:

• Don’t use color as the only means of conveying information.
• Don’t rely on images of text without an accessible alternative.