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 Alicia Mason, Ph.D.

Alicia Mason, Ph.D.

Associate Professor
Department of Communication
Office: 213 Grubbs Hall
Phone: 620-235-4720

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About Dr. Alicia Mason

Dr. Alicia Mason joined the PSU Department of Communication in Fall of 2009. She is a former broadcaster, who worked with local media outlets KOAM and KKOW in SE Kansas, prior to receiving a Ph.D. from the University of Oklahoma. Dr. Mason's work has been presented at several national and international conferences, and appears in top academic journals including: Communication Quarterly, Communication Monographs, Innovative Abstracts, Health Communication, Journal of Intercultural Communication, and the International Journal of Communication and Health. Mason’s academic interest in risk/crisis communication spans organizational/business, public health, and environmental contexts.

Dr. Mason was the 2013 recipient of the Outstanding Undergraduate Research Mentor Award, and the 2014 recipient of the Outstanding Teaching Award in the College of Arts and Sciences. Mason is the director of the Communication Research Lab at Pittsburg State University, co-advisor for the PR/Ad club, and teaches within both the Public Relations and Advertising tracks within the department. Dr. Mason is a contributor to the Joplin Area Advertising Federation, the departmental representative for the Bachelors of Integrated Studies [SSRM] degree program: Society, Sustainability and Resource Management, and currently serves as an Associate Professor in the Department of Communication.


PhD., Communication, University of Oklahoma, Oklahoma, U.S.A., 2010

M.A. Communication, Pittsburg State University, Kansas, U.S.A., 2006

B.S., Communication/Journalism Emphasis, Pittsburg State University, Kansas, U.S.A., 2005

Teaching Emphasis

  • Advertising
  • Public Relations
  • Health Communication

Published Manuscripts

  • Pfau, M., Semmler, S., Lane, L., Mason, A., Nisbett, G., Deatrick, L, (2009) Nuances about the role and impact of affect in inoculation. Communication Monographs, 76(1), 73-98.
  • Pfau, M., Semmler, S., Lane, L., Mason, A., Nisbett, G., Deatrick, L. (2010). The role and impact of involvement and enhanced threat in resistance. Communication Quarterly, 58(1), 1-18.
  • Welch, N. & Mason, A. (2010). Preview Reviews: Bringing the movie theater experience into the classroom: A viable tool for increasing classroom retention and recall. National Institute for Staff and Organizational Development: Innovative Abstracts, 36(2).
  • Mason, A. & Wright, K. (2011). Framing medical tourism: An examination of appeal, risk, convalescence, accreditation, and interactivity in medical tourism Websites. Journal of Health Communication,16(2):163-77.
  • Mason, A. & Wright, K., Bogard, J. (2011). Assessing cultural representations of physician and patient imagery in medical tourism websites. Journal of Intercultural Communication, 25.
  • Mason, A., & Miller, C. H. (2012). Inoculation message treatments offer insights for curbing non-communicable disease development. Pan American Journal of Public Health. 34(1):29–35.
  • Mason, A. & Wright, K. (2014). The lifecycle of a virus: The infectious disease narrative of NDM-1. Journal of Health Communication. 1-14.
  • Mason, A. (2014). The impact of media frames and treatment responsibility within the situational crisis communication theory framework. Corporate Reputation Review. 17, 78-90.
  • Mason, A. (2014). Overcoming the dual-delivery stigma: A review of patient-centeredness within the Costa Rican medical tourism industry. Manuscript accepted for publication in the International Journal of Communication and Health Vol 4.
  • Mason, A. & Miller, C.H. (2015). The ability of inoculation to confer resistance to potentially deceptive health-nutrition related advertising claims. Manuscript accepted for publication in the Health Education Journal.

Book Chapters

  • Wright, K. & Mason, A. (2013). Medical Tourism: The Role of Communication Regarding Risks and Benefits of Obtaining Medical Services Abroad. In (Eds) M. H. Eaves Applications in Health Communication. Kendall Hunt Publishing.  
  • Mason, A. & Triplett, J. (2015). Controlling Environmental Crisis Messages in Uncontrollable Media Environments: The 2011 Case of Blue-green Algae on Grand Lake O’ the Cherokees, OK. In (Eds) Communicating Climate Change and Natural Hazard Risk and Cultivating Resilience: Case Studies for a Multi-disciplinary Approach. Springer Publications.