Advertising stimulates the creative aspects of businesses, industries, and nonprofit organizations. Advertising professionals are hard-working and creative individuals who look for new ideas or for "fresh" approaches to problem-solving. From the smallest all-text classified ads to the most lavish television commercials, advertising provides an essential form of communication between an organization and its present or potential customers.
Public relations is a challenging, competitive career. It demands a high degree of communication expertise and a variety of skills. Students are taught the skills they need and provided an explanation of the complexity and rigor necessary to be good public relations professionals.
Jobs in advertising are available from global advertising agencies to small businesses and organizations. Every type of organization needs to market its products or services and to many, advertising is a vital and relatively inexpensive way to market. The field of advertising is a time-honored profession, dating back to 3,000 B.C. Today, it encompasses a wide variety of activities offering numerous types of careers:
The U.S. Department of Labor reports that the number of public relations jobs will increase faster than the average for all occupations well into the 21st century. With the growing opportunity for public relations jobs in all segments of society, graduates find positions in:
The wide range of career opportunities provides graduates with flexibility in locating employment throughout the country in a variety of interesting occupations.