Phonathon gives students a chance to connect with alumni

Truth be known, Kaci Dillingham was simply looking to make a few extra bucks when she signed on last year to be a caller for the university’s annual Phonathon.

Other than a decent paycheck, the freshman broadcasting major really didn’t know what to expect out of the conversations she would have with alumni. She hoped many of them would be willing to make financial gifts to PSU. But at a time when she felt uncertain about her educational decisions, Dillingham discovered making those connections would give her more than money – they’d provide much-needed clarity.

“I was debating about whether to major in broadcasting or to focus on studying the Holocaust. I called this woman on my list who started talking to me about what I was studying,” Dillinger said. “She told me all these stories about her father fighting in World War II and said no matter what I decided to do, I would have an outlet to talk to people. We talked a lot about having a voice. She ultimately helped me with my decision.”

The PSU Spring Phonathon may be driven by a simple premise – contacting loyal alums to see if they are willing to make a charitable gift to the university and its programs – but there’s no shortage to the positive connections that develop from the bottom floor of the Wilkinson Alumni Center. The Phonathon call center, which provides space for about 30 student callers each spring, will be busy this year through March 27.

Thousands of alumni across the United States will be contacted during the Spring Phonathon’s seven-week run. The drive typically brings in about $200,000-$250,000 in gifts (this year the goal is $300,000). A shorter Phonathon each fall is designed to reach new donors.

“This year we have a tremendous group of students calling our alumni,” said Melanie Cumoletti, assistant director of annual giving at PSU. “We have set our goal high, but I have no doubt we can succeed. I can't wait to hear some of the great stories our student have about their conversations with our alumni."

Ashley Hall, a junior nursing major, says participating in the Phonathon helped her make contacts with professional nurses who gave her advice about her future career. But it has also given her an interpersonal skill that will come in handy: the ability to communicate effectively even when you don’t feel like it.

“The idea of making calls after you’ve had a bad day is difficult. It’s much easier to call people when you’re in a good mood,” she admits. “But you learn to be smiley, and to not take anything personally if the recipient doesn’t want to talk. Most of the time, people are glad to talk to you.”

Sometimes, students find that alums are not only good sounding boards, but inspirational as well.

“It’s amazing when you learn where these people end up,” Dillinger said. “One guy I called lives on a golf course in New York City and does as he pleases. It was encouraging to hear about his success because years ago he might have been a Phonathon caller just like me. The people I’ve called say they have very fond memories of PSU, and that is nice to hear.”

Hall says she hopes the calls not only secure gifts, but encourage alumni to visit the campus.

---Pitt State---