MANAGEMENT AND MARKETING
Professors: Donald E. Baack*, John L. Beisel*, Thomas M. Box*, Ronald W. Clement*, Henry L. Crouch* **, Arthur K. Fischer*,
Christine E. Fogliasso*, Choong Y. Lee*
Assistant Professors: Richard C. Dearth, Chairperson; Eric G. Harris
Instructors: Mary K. Wachter
* Graduate Faculty
** University Professor
Room 110 Kelce
Telephone: 620-235-4588
Fax: 620-235-4513
http://www.pittstate.edu/mgmkt
e-mail: chrisfog@pittstate.edu
Description of Courses
Undergraduate
Bachelor of Business Administration Degree
with Majors in Management, Marketing and
International Business
Minor in Business Administration
Minor in International Business
Minor in Marketing
Graduate
Master of Business Administration Degree
The Department of Management and Marketing offers baccalaureate and masters degree programs. Baccalaureate degree programs are offered in management, marketing and international business. Minors are offered in business administration, international business and marketing. A graduate program is available leading to the Master of Business Administration degree with a concentration in general administration.
UNDERGRADUATE DEGREE PROGRAMS
The department offers majors in management, marketing and international business leading to the Bachelor of Business Administration degree. See page 178 for Kelce College admission requirements.
Major in Management is designed for students who want a broad background for management positions in business, service industries, manufacturing or government.
Major in Marketing prepares students for positions in sales, merchandising, retail management, and market research in manufacturing, wholesaling and retailing institutions.
Major in International Business is designed for students who wish to pursue global business opportunities and positions.
Changes in Requirements
Baccalaureate degree curricula offered by the Department of Management and Marketing are periodically revised and updated. Such revisions will be communicated by the department to currently enrolled students majoring in its programs. Each student is required to graduate under the most recent curriculum in effect at the time of that student's graduation unless those revisions would extend the student's graduation date. Requests for exceptions to such curriculum revisions should be filed in writing with the department chairperson.
Junior Standing Prerequisite
Many undergraduate courses offered in the Department of Management and Marketing numbered 300 and above have a junior standing prerequisite. For purposes of this prerequisite, junior standing is defined as the completion of 55 semester hours applicable to the student's degree program.
Admission to Management or Marketing Programs
Students already admitted to the Kelce College of Business wishing to transfer their major to management, marketing or international business must have a 2.5 grade point average on all hours attempted at that time.
BBA DEGREE REQUIREMENTS
Majors in Management and Marketing
Students seeking the Bachelor of Business Administration (BBA) degree with a major in management or marketing must complete the following curriculum. At least 24 semester hours of required upper division business courses must be taken at Pittsburg State University.
Due to the growth of multi-national corporations and the increased interest in international trade, students preparing for careers in business are encouraged to consider foreign language courses when selecting electives in the area of the humanities.
General Education Degree Requirements
Hours
Basic Skills........................................................................18
COMM 207 Speech Communication...............................................3
ENGL 101 English Composition................................................3
ENGL 190 Honors English Composition or
ENGL 299 Introduction to Research Writing...................................3
Mathematics (9 Hours Required)...............................................9
MATH 113 College Algebra..............................................3
MATH 143 Elementary Statistics........................................3
MATH 153 Introduction to Analytic Processes...........................3
General Education Electives......................................................38-45
Sciences.......................................................................8-10
Natural Sciences (Select one)
BIOL 111 and 112 General Biology and Laboratory..........................5
BIOL 113 Environmental Life Science......................................4
BIOL 211 Principles of Biology I.........................................4
Physical Sciences (Select one)
CHEM 105 and 106 Introductory Chemistry and Laboratory....................4
PHYS 160 and 165 Physical Geology and Laboratory..........................5
PHYS 162 and 163 Physical Oceanography and Laboratory.....................4
PHYS 166 and 167 Meteorology and Laboratory...............................4
PHYS 171 and 172 Physical Science and Laboratory..........................4
PHYS 175 and 176 Descriptive Astronomy and Laboratory.....................4
PHYS 375 and 176 Solar System Astronomy and Laboratory....................4
Social Studies (Select one)......................................................3
SOSCI 100 Introduction to Sociology...........................................3
WOMEN 200 Introduction to Women’s Studies.....................................3
Political Studies (Select one)...................................................3
SOSCI 101 U.S. Politics.......................................................3
SOSCI 324 Introduction to Comparative Politics................................3
Producing and Consuming..........................................................9
Economy
ECON 200 Introduction to Microeconomics*..................................3
ECON 201 Introduction to Macroeconomics*..................................3
Business
CSIS 130 Computer Information Systems**...................................3
Fine Arts and Aesthetic Studies (Select one)...................................2-3
ART 155 Printmaking I.........................................................3
ART 178 Introduction to the Visual Arts.......................................3
ART 188 The Designed World....................................................3
ART 217 Crafts I..............................................................3
ART 222 Jewelry Design I......................................................3
ART 233 Drawing I.............................................................3
ART 244 Ceramics I............................................................3
ART 266 Sculpture I...........................................................3
ART 277 Painting I............................................................3
ART 288 Western Art History I.................................................3
ART 289 Western Art History II................................................3
ART 311 Art Education.........................................................3
COMM 105 Performance Appreciation.............................................3
COMM 205 Performance Studies..................................................3
COMM 295 Theatre History......................................................3
ENGL 250 Introduction to Creative Writing.....................................3
HPER 151 Dance Appreciation...................................................3
MUSIC 120 Music Appreciation (Classical, Jazz, or World Music)................3
MUSIC 121 Introduction to Music Literature....................................2
MUSIC 321 History of Music....................................................3
Cultural Studies (Select one)..................................................3-5
MLL 124 French Language and Culture I.........................................5
MLL 134 German Language and Culture I.........................................5
MLL 144 Portuguese Language and Culture I.....................................5
MLL 154 Spanish Language and Culture I........................................5
MLL 184 Russian Language and Culture I........................................5
MLL 194 Korean Language and Culture I.........................................5
SOSCI 106 World Regional Geography............................................3
SOSCI 300 Elements of Geography...............................................3
SOSCI 304 Human Geography.....................................................3
WOMEN 399 Issues in Women’s Studies...........................................3
Health and Well Being..........................................................4-6
Psychological
PSYCH 155 General Psychology..............................................3
Physical (Select one)
FCS 203 Nutrition and Health..............................................3
HPER 150 Lifetime Fitness Concepts........................................1
Human Heritage (Select one from two of the following three categories)...........6
History
HIST 101 World History to 1500............................................3
HIST 102 World History from 1500..........................................3
HIST 201 American History to 1865.........................................3
HIST 202 American History from 1865.......................................3
Literature
ENGL 113 General Literature...............................................3
ENGL 114 General Literature (Genre).......................................3
ENGL 116 General Literature (Theme).......................................3
ENGL 120 Literature and Film..............................................3
ENGL 315 Mythology........................................................3
Philosophy
SOSCI 103 Introduction to Philosophy......................................3
SOSCI 105 Ethics..........................................................3
SOSCI 111 Ethics: Applied Emphasis (___)..................................3
SOSCI 208 Logic and Critical Thinking.....................................3
SOSCI 231 World Religions.................................................3
56-63
Common Body of Knowledge
ACCTG 201 Financial Accounting................................................3
ACCTG 202 Managerial Accounting...............................................3
ECON 326 Business Finance.....................................................3
MGMKT 327 Organizational Theory and Behavior..................................3
MGMKT 330 Basic Marketing.....................................................3
ECON - Three hours selected from:.............................................3
ECON 330 Money and Banking................................................3
ECON 418 Intermediate Microeconomics***...................................3
ECON 419 Intermediate Macroeconomics......................................3
ECON 640 International Trade..............................................3
CSIS 420 Management Information Systems.......................................3
MGMKT 320 Business Statistics.................................................3
MGMKT 444 Legal and Social Environment of Business............................3
MGMKT 477 Quantitative Decision Making........................................3
MGMKT 626 Operations Management...............................................3
MGMKT 645 Business Strategy...................................................3
36
* ECON 201 is an approved General Education substitution for ECON 191 Issues in Today's
Economy for the BBA degree program.
** CSIS 130 is an approved General Education substitution for CSIS 101 Computer Applications
for the BBA degree program.
*** Recommended course, especially for those planning to pursue an MBA.
Major Major selected from the following: Management Marketing
Major in Management Hours
MGMKT 628 Advanced Organizational Behavior.......................................3
MGMKT 629 Human Resources Management.............................................3
MGMKT 650 Quality Management.....................................................3
One course selected from:........................................................3
ECON 640 International Trade................................................3
MGMKT 439 International Business............................................3
MGMKT 611 International Marketing...........................................3
Two courses selected from:.......................................................6
COMM 450 Small Group Communication..........................................3
COMM 629 Theories of Human Communication....................................3
COMM 755 Organizational Communication.......................................3
ECON 465 Collective Bargaining..............................................3
ECON 468 Labor Economics....................................................3
EST 593 Introduction to Industrial Safety...................................3
HRD 596 Introduction to Human Resource Development..........................3
PSYCH 575 Industrial and Organizational Psychology..........................3
One elective course selected from Kelce upper division courses...................3
21
Major in Marketing Hours
MGMKT 430 Consumer Behavior......................................................3
MGMKT 534 Marketing Research.....................................................3
MGMKT 631 Advanced Marketing Management..........................................3
Two courses selected from:.......................................................6
MGMKT 435 Retail Management.................................................3
MGMKT 481 Advertising Management............................................3
MGMKT 482 Sales Management..................................................3
MGMKT 532 Marketing Channel Management......................................3
MGMKT 550 Internet Marketing................................................3
MGMKT 600 Topics in Business (____).........................................3
One course selected from:........................................................3
ECON 640 International Trade................................................3
MGMKT 611 International Marketing...........................................3
MGMKT 439 International Business............................................3
One elective course selected from Kelce upper division courses...................3
21
General Electives (electives either in Kelce College or outside Kelce).........4-11
Total minimum hours required for the degree.....................................124
Major in International Business
The goal of the International Business major is to provide high-quality, in-depth education in international affairs, to cultivate foreign language and inter-cultural communications skills, to provide opportunities for study abroad, to enhance students’ vocational skills in an increasingly interconnected world, and to provide an intellectual climate that cultivates curiosity, tolerance and an eagerness to learn about the world.
General Education Degree Requirements
Hours
Basic Skills................................................................18
COMM 207 Speech Communication.........................................3
ENGL 101 English Composition..........................................3
ENGL 190 Honors English Composition or
ENGL 299 Introduction to Research Writing.............................3
Mathematics (9 Hours Required)........................................9
MATH 113 College Algebra........................................3
MATH 143 Elementary Statistics..................................3
MATH 153 Introduction to Analytic Processes.....................3
General Education Electives.............................................51-56
Sciences.................................................................8-10
Natural Sciences (Select one)
BIOL 111 and 112 General Biology and Laboratory.......................5
BIOL 113 Environmental Life Science...................................4
BIOL 211 Principles of Biology I......................................4
Physical Sciences (Select one)
CHEM 105 and 106 Introductory Chemistry and Laboratory................4
PHYS 160 and 165 Physical Geology and Laboratory......................5
PHYS 162 and 163 Physical Oceanography and Laboratory.................4
PHYS 166 and 167 Meteorology and Laboratory...........................4
PHYS 171 and 172 Physical Science and Laboratory......................4
PHYS 175 and 176 Descriptive Astronomy and Laboratory.................4
PHYS 375 and 176 Solar System Astronomy and Laboratory................4
Social Studies (Select one)...........................................3
SOSCI 100 Introduction to Sociology...................................3
WOMEN 200 Introduction to Women’s Studies.............................3
Political Studies (Select one)........................................3
SOSCI 101 U.S. Politics...............................................3
SOSCI 324 Introduction to Comparative Politics........................3
Producing and Consuming...............................................9
Economy
ECON 200 Introduction to Microeconomics...............................3
ECON 201 Introduction to Macroeconomics...............................3
Business
CSIS 130 Computer Information Systems.................................3
Fine Arts and Aesthetic Studies (Select one)...............................2-3
ART 155 Printmaking I.................................................3
ART 178 Introduction to the Visual Arts...............................3
ART 188 The Designed World............................................3
ART 217 Crafts I......................................................3
ART 222 Jewelry Design I..............................................3
ART 233 Drawing I.....................................................3
ART 244 Ceramics I....................................................3
ART 266 Sculpture I...................................................3
ART 277 Painting I....................................................3
ART 288 Western Art History I.........................................3
ART 289 Western Art History II........................................3
ART 311 Art Education.................................................3
COMM 105 Performance Appreciation.....................................3
COMM 205 Performance Studies..........................................3
COMM 295 Theatre History..............................................3
ENGL 250 Introduction to Creative Writing.............................3
HPER 151 Dance Appreciation...........................................3
MUSIC 120 Music Appreciation (Classical, Jazz, or World Music)........3
MUSIC 121 Introduction to Music Literature............................2
MUSIC 321 History of Music............................................3
Cultural Studies.....................................................16
SOSCI 106 World Regional Geography....................................3
Area Study Course (History 500 level – seek advisement)...............3
Foreign Language or Equivalent*......................................10
Health and Well Being.....................................................4-6
Psychological
PSYCH 155 General Psychology..........................................3
Physical (Select one)
FCS 203 Nutrition and Health..........................................3
HPER 150 Lifetime Fitness Concepts....................................1
Human Heritage (Select one from two of the following three categories)......6
History
HIST 101 World History to 1500........................................3
HIST 102 World History from 1500......................................3
HIST 201 American History to 1865.....................................3
HIST 202 American History from 1865...................................3
Literature
ENGL 113 General Literature...........................................3
ENGL 114 General Literature (Genre)...................................3
ENGL 116 General Literature (Theme)...................................3
ENGL 120 Literature and Film..........................................3
ENGL 315 Mythology....................................................3
Philosophy
SOSCI 103 Introduction to Philosophy..................................3
SOSCI 105 Ethics......................................................3
SOSCI 111 Ethics: Applied Emphasis (___)..............................3
SOSCI 208 Logic and Critical Thinking.................................3
SOSCI 231 World Religions.............................................3
69-74
Common Body of Knowledge
ACCTG 201 Financial Accounting..............................................3
ACCTG 202 Managerial Accounting.............................................3
CSIS 420 Management Information Systems.....................................3
ECON 326 Business Finance...................................................3
ECON 640 International Trade................................................3
MGMKT 320 Business Statistics...............................................3
MGMKT 327 Organizational Theory and Behavior................................3
MGMKT 330 Basic Marketing...................................................3
MGMKT 444 Legal and Social Environment of Business..........................3
MGMKT 477 Quantitative Decision Making......................................3
MGMKT 626 Operations Management.............................................3
MGMKT 645 Business Strategy (International).................................3
36
Major in International Business
MGMKT 439 International Business............................................3
MGMKT 611 International Marketing...........................................3
Electives:
Three courses selected from related electives...............................9
COMM 601 Intercultural Communication..................................3
MGMKT 605 Cross Cultural Analysis.....................................3
SOSCI 507 Geography of the Global Economy.............................3
SOSCI 530 International Relations.....................................3
SOSCI 534 Political Sociology.........................................3
MGMKT 601 Special Topics (International Experience)**....................3
18
General electives to meet 124 hour minimum requirement....................0-1
Total International Business..........................................124-128
*Students who are already proficient in a language other than English may take a
proficiency test in lieu of the ten hours of foreign language, but they must take
ten hours of suitable international courses to meet the graduation requirements.
**A number of experiences may meet this requirement (e.g. study abroad, university
sponsored field trips, internship with a company in a foreign setting, and so forth).
All International Experiences must be approved in advance by the International Business
Major advisor.
Minor in Business Administration
Students with a major in other colleges or departments may wish to minor in business. The minor in business administration may be used to satisfy the minor requirement for the Bachelor of Arts degree. It may also be used to satisfy the minor requirement for several majors under the Bachelor of Science degree. The Department of Management and Marketing welcomes students from those areas.
The minor in business administration may not be applied to the Bachelor of Business Administration degree.
Minor in Business Administration Hours
Accounting*......................................................................6
ECON 200 Introduction to Microeconomics*........................................3
ECON 326 Business Finance**.....................................................3
MGMKT 327 Organizational Theory and Behavior**..................................3
MGMKT 330 Basic Marketing***....................................................3
MGMKT 444 Legal and Social Environment of Business***............................3
21
*Prerequisite: sophomore standing.
**Prerequisites: ECON 200 Introduction to Microeconomics, ACCTG 202
Managerial Accounting and junior standing.
***Prerequisite: junior standing.
Minor in International Business
The following minor is available for business majors:
International Business Minor (For Kelce College of Business Majors)
Hours
An international course chosen from the following (not a course used to
satisfy major requirements)................................................3
ECON 640 International Trade...............................................3
MGMKT 439 International Business...........................................3
MGMKT 611 International Marketing..........................................3
MGMKT 601 Special Topics (International Experience)*.......................3
Introduction to a foreign language or equivalent**.........................5
Electives:
Three courses selected from related electives..............................9
COMM 601 Intercultural Communication.......................................3
MGMKT 605 Cross Cultural Analysis..........................................3
SOSCI 507 Geography of the Global Economy..................................3
SOSCI 530 International Relations..........................................3
SOSCI 534 Political Sociology..............................................3
20
Students with a major in other colleges may wish to minor in international business.
The minor in international business may be used to satisfy the minor requirement
for the Bachelor of Arts degree. It may also be used to satisfy the minor requirement
for several majors under the Bachelor of Science degree. The Department of Management
and Marketing welcomes students from those areas.
The following minor is available for non-business majors:
International Business Minor (For Non-Business Majors)
Hours
ECON 201 Introduction to Macroeconomics.........................................3
MGMKT 327 Organizational Theory and Behavior....................................3
MGMKT 330 Basic Marketing.......................................................3
MGMKT 444 Legal and Social Environment of Business..............................3
MGMKT 439 International Business................................................3
MGMKT 601 Special Topics (International Experience)*............................3
Introduction to a foreign language or equivalent**..............................5
23
*A number of experiences may meet this requirement (e.g. study abroad, university
sponsored field trips, internship with a company in a foreign setting, and so forth).
All International Experiences must be approved in advance by the International
Business Major advisor.
**This requirement may be waived for international students for whom English is a
second language, or for students already proficient in a second language. These
students must take a course from:
Languages and Cultures......................................................3
SOSCI 106 World Regional Geography........................................3
Area study course (History 500 level – seek advisement)...................3
Minor in Marketing
Students with a major in other colleges or departments may wish to minor in marketing. The minor in marketing may be used to satisfy the minor requirement for the Bachelor of Arts degree. It may also be used to satisfy the minor requirement for several majors under the Bachelor of Science degree. The Department of Management and Marketing welcomes students from those areas.
The minor in marketing is available to all BBA degree seekers except marketing majors.
Minor in Marketing Hours
MGMKT 327 Organizational Theory and Behavior...................................3
MGMKT 330 Basic Marketing......................................................3
MGMKT 430 Consumer Behavior....................................................3
MGMKT 444 Legal and Social Environment of Business.............................3
Choose three of the following seven electives:..................................9
MGMKT 435 Retail Management..............................................3
MGMKT 481 Advertising Management.........................................3
MGMKT 482 Sales Management...............................................3
MGMKT 532 Marketing Channel Management...................................3
MGMKT 550 Internet Marketing.............................................3
MGMKT 600 Topics in Business (____)......................................3
MGMKT 611 International Marketing........................................3
Total..........................................................................21
GRADUATE DEGREE PROGRAMS
MBA DEGREE REQUIREMENTS
Concentration in General Administration
The Master of Business Administration degree is a graduate professional program which emphasizes breadth of preparation in the various competencies required of business executives. Depth is provided through the selection of a limited concentration in accounting and general administration. The MBA program is ideally suited for individuals whose undergraduate degrees were in areas other than business, as well as for students with the degree in business. Additional information regarding admission and degree requirements may be obtained from the MBA program director.
MBA Program Mission
The mission of the Kelce College of Business' Masters in Business Administration (MBA) Program is to support the University and College missions by providing quality graduate business education. The program serves students, employers, and citizens in southeast Kansas and the surrounding Tri-state region, as well as a number of international constituencies.
Admissions
All students seeking admission to the MBA program must take the Graduate Management Admission Test (GMAT) prior to admission to the MBA program. Admission to the MBA program requires the following: (1) an undergraduate degree from an accredited college or university; (2) a minimum GMAT score of 400; and (3) a minimum of 1050 points based on the formula: 200 times the overall undergraduate grade point average plus the Graduate Management Admission Test (GMAT) score or at least 1100 points based on the formula: 200 times the upper division undergraduate GPA plus the GMAT score.
Applicants who have at least 950 total points based on the GMAT score and the undergraduate grade point average or at least 1000 points based on the GMAT score and the junior/senior average may petition the MBA Admissions Committee for admission to the program. The evaluation of such petitions will be based on factors such as work experience, educational background, personal and/or professional references, personal interviews and other data which the student may develop to show evidence of high promise in the program. The decision of the MBA Admissions Committee on such petitions is final.
A student whose native language is not English must submit a minimum TOEFL score of 550. Further information concerning the GMAT and admission requirements may be obtained from the MBA program director.
Senior/Graduate Admissions
Seniors at PSU may apply for admission to the MBA program. They may take graduate work and receive graduate credit if they are in their final semester of undergraduate work. In addition, the following requirements must be met:
- overall grade point average (GPA) of at least 3.25;
- a minimum GMAT score of 400.
A student whose native language is not English must submit a minimum TOEFL score of 55 on the paper-based exam or 213 on the computer-based exam or be completing a baccalaureate degree at Pittsburg State University.
The planned academic program for senior-graduate semester will not exceed sixteen semester hours including the graduate work. Upon application to the Dean of Continuing and Graduate Studies, the student may be approved as a senior-graduate student and may register for no more than six hours of graduate work. The specific courses available for senior-graduate status are MGMKT 839 (Marketing Strategy) and ECON 836 (Financial Strategy). If the senior-graduate does not complete the undergraduate degree in the semester in which they are enrolling in courses for graduate credit, graduate credit will not be awarded for the courses taken.
Academic Actions
An MBA student must maintain a B average (at least a 3.0000 GPA) in all foundation courses taken at Pittsburg State University after admission to the MBA Program. An MBA student is issued a warning letter upon receipt of a grade of "C" or lower. An MBA student is placed on probation upon receipt of a second grade of "C" or lower. An MBA student is issued a letter indicating that his or her graduate status is in jeopardy at any point when his or her cumulative grade point average in graduate work falls below 3.0000.
Curriculum Requirements
The course requirements for the MBA degree consist of a minimum of 34 hours and a maximum of 64 hours. The 36 semester hours of foundation courses may be waived if appropriate undergraduate courses have been taken. None of the decision and strategy, integrating or elective courses may be waived.
A minimum of 31 hours beyond the foundation courses must be numbered 800 and above. No more than three hours of graduate work may be taken in courses numbered between 500 and 699.
Additional information regarding admission and degree requirements may be obtained from the MBA program director.
The following courses must be taken unless specifically waived by the MBA program director based on previous academic work. The equivalency of courses presented as waivers to corresponding courses at Pittsburg State University will be determined on an individual basis by the MBA program director.
MBA Degree Requirements Hours
ACCTG 201 Financial Accounting...............................................3
ACCTG 202 Managerial Accounting..............................................3
CSIS 420 Management Information Systems......................................3
ECON 326 Business Finance....................................................3
ECON 805 Economic Analysis or 9 hours of economics including
3 hours of intermediate microeconomics.....................................3
MGMKT 320 Business Statistics................................................3
MGMKT 327 Organizational Theory and Behavior.................................3
MGMKT 330 Basic Marketing....................................................3
MGMKT 444 Legal and Social Environment of Business...........................3
MGMKT 626 Operations Management..............................................3
Total Foundation Courses..................................................30
Decision and Strategy Courses
ACCTG 814 Management Control Systems......................................3
ECON 836 Financial Strategy...............................................3
MGMKT 801 MBA Experience..................................................1
MGMKT 826 Quantitative Business Analysis..................................3
MGMKT 830 Business, Government, and Society...............................3
MGMKT 831 International Business..........................................3
MGMKT 839 Marketing Strategy..............................................3
Subtotal..................................................................19
Integrating Course
MGMKT 895 Strategic Management.............................................3
Subtotal...................................................................3
Approved Electives*
3 hours may be 500 and above...............................................3
9 hours must be 800 and above.................................................9
Subtotal..................................................................12
Total MBA Core Courses....................................................34
Total Requirements...........................................................64
* All electives must be selected from an established list and approved by the MBA Director.
DESCRIPTION OF COURSES
UNDERGRADUATE
MGMKT 101. Introduction to Business. 3 hours. A descriptive introduction to the modern business world and an interpretation of the functional areas of business. The development of the business firm and its environment. For non-business and business majors. Not open to students who have completed more than nine hours in Kelce College courses.
MGMKT 320. Business Statistics. 3 hours. Bayesian theory, probability distributions, decision trees, hypothesis testing, power curves, sampling theory, index numbers, and regression analysis. Prerequisite:"C" in MATH 143 Elementary Statistics or equivalent, and junior standing.
MGMKT 325. Topics in Business (____). 1-3 hours. Specific topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different.
MGMKT 327. Organizational Theory and Behavior. 3 hours. Theories of organization design, structure and dynamics of behavior that foster effective communication and interaction between individuals, groups and organizations. Lecture, experiential learning, cases. Prerequisite: Junior standing.
MGMKT 330. Basic Marketing. 3 hours. Distribution of goods and services. Product planning, channels of distribution, pricing, advertising and personal selling. Emphasizes role of consumer. Prerequisite: Junior standing.
MGMKT 430. Consumer Behavior. 3 hours. Consumer behavior theories and models; internal influencing forces of needs, motivation, perception, learning, attitudes, and personality; external influencing forces of demographics, culture, social class, family, reference groups, and marketing communication. Prerequisite: MGMKT 330 Basic Marketing and PSYCH 155 General Psychology. May be taken for honors.
MGMKT 435. Retail Management. 3 hours. Store location, layout, sales promotion, buying, pricing, personnel management, credit, and stock control. Analysis of case problems. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 439. International Business. 3 hours. Environmental complexities that arise when business activities and institutions transcend international borders, including forms of doing business abroad and cross-cultural aspects of the management of foreign operations. Prerequisites: MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 444. Legal and Social Environment of Business. 3 hours. The legal and social environment within which businesses operate. A study of relevant underlying legal, social, political and ethical forces which impact organizations. A substantial portion of the course will be devoted to contracts. Prerequisite: Junior standing. May be taken for honors.
MGMKT 477. Quantitative Decision Making. 3 hours. Quantitative and analytical approaches to management problems. Prerequisite: MATH 153 Introduction to Analytic Processes, "C" in MATH 143 Elementary Statistics, and junior standing.
MGMKT 481. Advertising Management. 3 hours. Advertising management in relation to overall marketing program; analysis of advertising strategy, organization, and media selection; measurement of effectiveness; social and economic aspects. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 482. Sales Management. 3 hours. The role of the sales manager and the decisions under the manager's control: territorial planning, sales forecasting, quota setting; recruiting, selecting, training, and leading sales personnel controlling the sales management function. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 532. Marketing Channel Management. 3 hours. Institutions, historical development, and behavioral aspects of marketing channels; channel design, selection, and management; electronic channels; supply chains. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 534. Marketing Research. 3 hours. Nature and scope of marketing research, scientific method and research techniques, procedures, questionnaire design, sampling, data analysis, and research report writing. Prerequisites: MGMKT 330 Basic Marketing and MGMKT 320 Business Statistics. May be taken for honors.
MGMKT 550. Internet Marketing. 3 hours. Marketing via the internet, including the application of the standard marketing mix, market segmentation, and marketing research; the virtual store; emphasizes the challenges of attracting customers and customer relationship management. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 600. Topics in Business (____). 3 hours. Specific advanced topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different. May be taken for honors.
MGMKT 601. Special Topics (International Experience). 3 hours. An academically based international experience. May combine academic course work, business experience, travel and cultural immersion. May be repeated if the country or region visited is different. Specific experiences must be approved in advance by the International Business Major advisor.
MGMKT 605. Cross Cultural Analysis. 3 hours. A study of the cultural aspect of international business. The focus is on understanding how different cultures effect the operation of business practices in different countries and regions of the world.
MGMKT 611. International Marketing. 3 hours. Multi-national marketing concepts; exporting fundamentals; environmental analysis for international marketing; product, price, distribution and promotion in an international context. Prerequisites: ECON 326 Business Finance, MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 626. Operations Management. 3 hours. Design, operation, and control of production systems. Prerequisite: MGMKT 327 Organizational Theory and Behavior, MGMKT 320 Business Statistics and MGMKT 477 Quantitative Decision Making. May be taken for honors.
MGMKT 628. Advanced Organizational Behavior. 3 hours. Contributions to organizational management by behavioral scientists and an examination of how their research studies can be applied to the management of today's dynamic organization. Case studies, experiential exercises, group activities and lecture-discussions. Prerequisites: MGMKT 327 Organizational Theory and Behavior and junior standing. May be taken for honors.
MGMKT 629. Human Resource Management. 3 hours. A strategy based study of HRM topics (attracting, maintaining and retaining people in organizations) and important HRM issues (laws and regulations, labor management-relations, etc.). Prerequisite: MGMKT 327 Organizational Theory and Behavior. May be taken for honors.
MGMKT 631. Advanced Marketing Management. 3 hours. Management analysis of problems in marketing consumer and industrial goods. Capstone course in marketing. Prerequisite: MGMKT 330 Basic Marketing, MGMKT 430 Consumer Behavior, and as a prerequisite or corequisite, MGMKT 534 Marketing Research. May be taken for honors.
MGMKT 645. Business Strategy. 3 hours. A capstone course which integrates knowledge of the functional areas to develop and implement policies. Case method or simulation. Prerequisite: ECON 326 Business Finance, MGMKT 327 Organizational Theory and Behavior, MGMKT 330 Basic Marketing, MGMKT 626 Operations Management, and senior standing. May be taken for honors.
MGMKT 650. Quality Management. 3 hours. Integrates the major Total Quality Management (TQM) and Continuous Quality Improvement (CQI) Philosophies. The course includes lectures and case studies. Students will learn how to use the major TQM tools and will gain an understanding of global TQM applications. Prerequisites: MGMKT 320 Business Statistics or permission of the instructor. May be taken for honors.
GRADUATE
MGMKT 801. MBA Experience. 1 hour. Introduction to the MBA Program, faculty, university resources, and other students. Topics include group management skills, case analysis skills, research skills, computer skills, integration skills, written skills, oral presentation skills, and career planning. Prerequisite: Admission to the MBA program.
MGMKT 821. Topics in Business (____). 1-3 hours. Specific topics in business. A specific subject area will be defined each time the course is offered. May be repeated if topic is different. MGMKT 826. Quantitative Business Analysis. 3 hours. Tools of managerial economics, decision making under uncertainty, forecasting, regression analysis, and linear programming. Prerequisite: MGMKT 320 Business Statistics, ECON 805 Economic Analysis, or waivers.
MGMKT 828. Behavioral Management. 3 hours. An in-depth study of theories of organization design and structure and the interactions between individuals, groups and organizations. Topics include: organization theory, behavior, management processes, human resource management, motivation, leadership and conflict. Prerequisite: Admission to the MBA Program.
MGMKT 830. Business, Government and Society. 3 hours. Concepts and methods for incorporating social responsiveness and public policy analysis into the strategic decision making of the firm. Prerequisite: MGMKT 444 Legal and Social Environment of Business, or waivers.
MGMKT 831. International Business. 3 hours. Concepts and methods for incorporating worldwide variables and conditions into the strategic decision making of the firm. Prerequisites: ECON 326 Business Finance, MGMKT 330 Basic Marketing, or waivers.
MGMKT 839. Marketing Strategy. 3 hours. Management-oriented approach to marketing analysis and planning emphasizing the behavioral sciences, and economics and marketing theory. Prerequisite: MGMKT 330 Basic Marketing, or waiver.
MGMKT 895. Strategic Management. 3 hours. The student assumes the role of a decision-maker exercising all management functions to implement policy based on effective management strategy. Case method or simulation. Prerequisites: MGMKT 327 Organizational Theory and Behavior, ECON 836 Financial Strategy, MGMKT 839 Marketing Strategy, and to have completed a total of 12 hours of graduate level courses. |
