Dr. Eric Harris

Eric Harris is Chairperson and Associate Professor in the Department of Management and Marketing and joined the faculty in August of 2005, after serving on the faculty at the University of South Florida. He teaches courses in Marketing Research and Consumer Behavior. He has B.B.A. and M.B.A. degrees from Pittsburg State University and a Ph.D. from Oklahoma State University.

Eric’s professional and consulting experiences include work in advertising, sales management, health care marketing, and customer satisfaction assessment. He is actively engaged in research and his work has been published in journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Business & Psychology, Journal of Consumer Marketing, and others. He also serves on the editorial review board for Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel customer orientation, and sales force goal orientations. He has also published his first textbook, "CB-Consumer Behavior", with Barry Babin of Lousiana Tech University (Cengage-4LTR Press).

He is affiliated with a number of professional associations including American Marketing Association, The Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.

Related Links:

PSU Marketing Association

American Marketing Association

Academy of Marketing Science