Baack teaches undergraduate level Organizational Theory and Behavior, Advanced Organizational Behavior, and graduate level Behavioral Management. He is affiliated with the Southwest Academy of Management, Southern Management Association and the Nebraska Economics and Business Association. His involvement with the Southwest Academy of Management has included the responsibilities of President, Program Chair, and Editor of the Southwest Academy of Management Newsletter.

Professor Baack is the author or co-author of eight books. Three are college textbooks, in the areas of Management, Organizational Behavior, and Integrated Marketing Communications. One is a high school textbook for students studying International Business. He has also co-authored a brief Encyclopedia of Advertising as well as three books that are for the general public.

Baack has written over 100 professional journal articles and conference papers. He serves as consulting editor for Pittsburg State's Journal of Managerial Issues