BIE PROJECT

BUSINESS AND INTERNATIONAL EDUCATION PROGRAM

Seminars/Workshops held during the first grant
period 2002-2004

The BIE project began the series of seminars /workshops as an outreach program in November 2002. Following is the brief description of the seminars/workshops held during the first grant period of 2002-2004.


1st Breakfast Seminar Effective Marketing Tools for the Global Market:
1st Breakfast Seminar "Effective Marketing Tools for the Global Market" , was held on November 14, 2002. The seminar, presented by Mr. Watson, Director of Trade Development Division, Kansas Department of Commerce & Housing (KDOCH), gave very important tips about how to start international trade, and how to get assistances from KDOCH for international trade and business, etc. There were 30 attendants . It was highly successful in generating area business interest and awareness of internationalizing business opportunities.

Seminar on "Doing Business With/In China:
The BIE Grant P roject had its fifth one for the series of seminars / workshops, "Doing Business With/In China" on May 12 th, 2004. Mr. Don Gooch, General Manager of Seven Seas Trade Group, Greenwood, Missouri presented the topic with his personal views and experiences of doing business in China. Topics include: How to get your business started with/in China. Overview of government, population etc. Import/export scenario in China. Making your product and company export-ready. Determining the Chinese market potential. Competing with the local market. Understanding the pricing concepts, terms of sales and payments in China. Types of exports in China. Learning to communicate and taking advantage of the resources available to build your business with/in China.


Workshop on "Fundamentals of Export:
The BIE Grant P roject had the third one for the series of seminars / workshops, "Fundamentals of Export" on November 20, 2003. The workshop, presented by Mr. Maurice Kogan, Director of Center for International Trade, El Camino College, Hawthorne, California, talked about various topics related to export from the fundamentals to the internet resources available for the exporters. Topics included are "Is exporting for me?", Role of intermediaries, and how to identify and enter high potential export markets, advertise and promote your products, turn inquiries into sales, find distributors, transport your goods, finance them and get paid.


How to Promote Export Business to Japan:

The 3 rd Breakfast Seminar, "How to Promote Export Business to Japan " , was held on May 14, 2003. The seminar was presented by Mr. Koichi Ando, Senior Trade Advisor for the State of Missouri/ Japan External Trade Organization (JETRO). There were 17 attendants . It was highly successful in generating area business interest and awareness of internationalizing business opportunities.

 

Expand your sales into the export market:

The BIE Grant P roject had the second one for the series of seminars / workshops, "Expand your sales into the export market" on February 27, 2003. Since this was a hands-on workshop with computer, we set the limit of no more than 15 participants as the maximum number of participants. There were 8 area business people and 3 faculty participated and the workshop was a 3 hour-intensive hands-on internet -based program for international market search.

 

Visiting International Business Executive (VIBE) Program:

The BIE Grant Project has the Visiting International Business Executive (VIBE) Program , which invites international business executives from major multinational corporations to PSU to provide expert knowledge to help Kelce faculty infuse international elements into their regular business courses and to convey aspects of their experience to area business representatives. The BIE Grant Project has made j oint invitations of well-known i nternational b usiness executives with the Kelce College of Business as the PSU's centennial celebration events of bringing highly respected Kelce alumni who are successful international business executives. Mr. John Lowe, Executive V.P. , Conoco Phillips Petroleum Co., was on campus visit on Oct. 3-4, 2003, and Mr. William "Jody" Billiard, Senior V.P., PCA International, Inc., was on campus as a Visiting International Business Executive on Oct. 17-18, 2003.