Public Relations Emphasis

Public relations is a challenging, competitive career. It demands a high degree of communication expertise and a variety of skills. Our students are taught the skills they need and are provided an explanation of the complexity and rigor necessary to be good public relations professionals.

Career Opportunities in Public Relations

The U.S. Department of Labor reports that the number of public relations jobs will increase faster than the average for all occupations well into the 21st century. The need is growing due to changes in the health, policy, technology, travel and environmental arenas.  With the growing opportunity for public relations jobs in all segments of society, graduates find positions in: non-profit organizations, media sales, governmental agencies, the service industry (hospitals, chambers of commerce), and corporate America. The wide range of career opportunities provides graduates with flexibility in locating employment throughout the country in a variety of interesting occupations.

  • Corporate Spokespersons
  • Account Coordinators
  • Social Media Specialists
  • Press Secretaries
  • Copy Writers
  • Public Affairs Specialists
  • Lobbyists
  • Account Supervisors
  • Communication Coordinators
  • Public Information Officers
  • Editors
  • Marketing Managers


Students will learn skills applied in both creative and business aspects of the public relations profession. Public relations students learn to create messages for magazines, newspapers, television, radio, and web-based outlets. Students take courses in public relations writing, integrated communication design and layout, broadcast production, strategic planning, media analysis, campaign development as well as communication courses in persuasion theory, public speaking and research procedures.  In addition students learn about the history of public relations, and the social and ethical implications of issues which affect society.

Services & Resources

Public relations students in the Department of Communication have access to the Communication Research Lab (CRL) which offers a wide range of software and services for supporting both qualitative and quantitative undergraduate research.  In the past public relations students have investigated a wide range of topics including corporate branding, stakeholder relations, strategic planning and employee relations. If you have a research project and would like more information on the CRL services available contact


Although not required coursework, public relations students should acquire practical experience in the field through one or more internships prior to graduation. For information on earning academic credit for an internship and to learn more about internship opportunities, click here.

Professional & Student Organizations

Public Relations Society of America gives students the opportunity to become involved in the foremost public relations professional association in the country. Public Relations students attend conferences and submit undergraduate research projects for presentation and publication. For more information on submitting your creative work contact your department advisor.

Public Relations & Advertising Club (PRAD) provides students with real life experiences in the field of Public relations. The organization meets weekly. For more information or to become involved contact:


Oscar Meyer Wienermobile
Oscar Meyer provides internship opportunities around the country for PR and Marketing students.

Internship Opportunities in Public Relations

The following web sites will be useful in your search for internships. Please click on the links below to begin your search. - Country Wide Search Engine - Entry Level Public Relations Internships and Positions - - Work In - - New job. New World

Search individual companies directly

Oscar Meyer Hotdogger Internship

Greenbush Science Center, Girard, KS.  Contact: Candy Notlensmeyer, Department of Communication


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Gannett Co. (USA Today; Newspapers; Television)