Advertising stimulates the creative aspects of businesses, industries, and nonprofit organizations. Advertising professionals are hard-working and creative individuals who look for new ideas or for "fresh" approaches to problem-solving. From the smallest all-text classified ads to the most lavish television commercials, advertising provides an essential form of communication between an organization and its present or potential customers.
Advertising graduates find jobs at advertising agencies; with newspapers, magazines, and radio and television stations; and in the communication and marketing departments of businesses, government agencies, educational institutions, and nonprofit organizations.
Career Opportunities in Advertising
Jobs in advertising are available from global advertising agencies to small businesses and organizations, and encompasses numerous types of careers:
- Graphic Designers
- Campaign Planners
- Art Directors
- Account Executives
- Media Sales Representatives
- Research Analysts
- Production Specialists
- Media Consultants and Planners
- Market Researchers
- Consumer Strategists
Students learn skills used in both creative and business aspects of the advertising profession. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit, social media and direct marketing. Students can take courses in copywriting for print and broadcast, print ad layout and design, broadcast production, media buying and sales, and strategic advertising campaign development, as well as communication courses in public speaking, research procedures and persuasion. In addition, students learn about the history of advertising, commercial advertising laws and regulations, as well as the social and ethical issues of advertising which affect society.
Services & Resources
Advertising students in the Department of Communication have access to the Communication Research Lab (CRL) which offers a wide range of software and services for supporting both qualitative and quantitative undergraduate research. In the past advertising students have investigated a wide range of topics including market research, message-testing, brand management and industry trends. If you have a research project and would like more information on the CRL services available contact firstname.lastname@example.org.
Although not required coursework, advertising students should acquire practical experience in the field through one or more internships prior to graduation. For information on earning academic credit for an internship, click here. To learn more about internship opportunities, click here.
Professional & Student Organizations
American Advertising Federation gives students the opportunity to become involved in the foremost advertising professional association in the country. Advertising students submit student work annually. For more information on submitting your creative work contact your department advisor.
Public Relations & Advertising Club (PRAD) provides students with real life experiences in the field of advertising. The organization meets weekly. For more information or to become involved contact: email@example.com
Pitt State students in Washington, D.C. on internships.
The following web sites will be useful in your search for internships.
Please click on the links below to begin your search.
Gannett Co. (USA Today; Newspapers; Television)