Our Advertising Program
Our program is designed to provide students with the necessary skills and theoretical applications for success in the field. Research methodologies, copywriting skills, media buying and strategic planning are all included in the curriculum. Students also have an opportunity for practical training through internships in the Pittsburg, KS, and Joplin, MO, area.
Career Courses
COMM 230: Principles of Advertising
COMM 330: Advertising Copywriting
COMM 717: Quantitative Methods
Suggested Electives
COMM 274: Intro to Audio/Video
COMM 276: Photojournalism I
COMM 576: Writing for Public Relations
COMM 537: Integrated Electronic Communication
COMM 674: Media Buying and Selling
COMM 702: Mass Media Management
COMM 755: Organizational Communication
COMM 277: Intro to Public Relations
COMM 730: Interpersonal Communication
COMM 731: Advertising Campaigns
COMM 790: Internship in Applied Communication
COMM 703: Advertising Productions
Free Elective:
Consult with advisor
Visit the Department of Communication section in the current University Catalog.