Advertising stimulates the creative aspects of businesses, industries, and nonprofit organizations. Advertising professionals are hard-working and creative individuals who look for new ideas or for "fresh" approaches to problem-solving. From the smallest all-text classified ads to the most lavish television commercials, advertising provides an essential form of communication between an organization and its present or potential customers.
Public relations is a challenging, competitive career. It demands a high degree of communication expertise and a variety of skills. Students are taught the skills they need and provided an explanation of the complexity and rigor necessary to be good public relations professionals.
Career Opportunities in Advertising
Jobs in advertising are available from global advertising agencies to small businesses and organizations. Every type of organization needs to market its products or services and to many, advertising is a vital and relatively inexpensive way to market. The field of advertising is a time-honored profession, dating back to 3,000 B.C. Today, it encompasses a wide variety of activities offering numerous types of careers:
- creative professions such as a copywriting or designing
- production and traffic jobs such as film editor
- media jobs such as a media planner
- account management such as an account executive for an advertising agency
- research jobs such as a research analyst
- broadcast and media sales jobs
Career Opportunities in Advertising
The U.S. Department of Labor reports that the number of public relations jobs will increase faster than the average for all occupations well into the 21st century. With the growing opportunity for public relations jobs in all segments of society, graduates find positions in:
- non-profit organizations
- media sales
- governmental agencies
- the service industry (hospitals, chambers of commerce)
- corporate America
The wide range of career opportunities provides graduates with flexibility in locating employment throughout the country in a variety of interesting occupations.
Pitt State students in Washington, D.C. on internships.
Internship Opportunities
The following web sites will be useful in your search for internships.
Please click on the links below to begin your search.
Search Engine for advertising internships
Internships
American Advertising Federation
Knight-Ridder Tribune
knightridder.com/jb_li/index
Gannett Co. (USA Today; Newspapers; Television)
gannett.com
Time Warner
pathfinder.com