Adverstising Emphasis

Advertising stimulates the creative aspects of businesses, industries, and nonprofit organizations. Advertising professionals are hard-working and creative individuals who look for new ideas or for "fresh" approaches to problem-solving. From the smallest all-text classified ads to the most lavish television commercials, advertising provides an essential form of communication between an organization and its present or potential customers.


Career Opportunities

Jobs in advertising are available from global advertising agencies to small businesses and organizations. Every type of organization needs to market its products or services and to many, advertising is a vital and relatively inexpensive way to market. The field of advertising is a time-honored profession, dating back to 3,000 B.C. Today, it encompasses a wide variety of activities offering numerous types of careers:

creative professions such as a copywriting or designing
production and traffic jobs such as film editor
media jobs such as a media planner
account management such as an account executive for an advertising agency
research jobs such as a research analyst
broadcast and media sales jobs

Our Program

Our program is designed to provide students with the necessary skills and theoretical applications for success in the field. Research methodologies, copywriting skills, media buying and strategic planning are all included in the curriculum. Students also have an opportunity for practical training through internships in the Pittsburg, Kan., Joplin, Mo., area.

Career Courses

COMM 230: Principles of Advertising
COMM 330: Advertising Copywriting
COMM 717: Quantitative Methods

Suggested Electives

COMM 274: Intro to Audio/Video
COMM 276: Photojournalism I
COMM 576: Writing for Public Relations
COMM 537: Integrated Electronic Communication

COMM 674: Media Buying and Selling
COMM 702: Mass Media Management
COMM 755: Organizational Communication

COMM 277: Intro to Public Relations
COMM 730: Interpersonal Communication
COMM 731: Advertising Campaigns

COMM 790: Internship in Applied Communication

COMM 703: Advertising Productions

Free Elective:

Consult with advisor

Course Descriptions: a synopsis of each course.