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Undergraduate
MGMKT 101. Introduction to Business. 3 hours. A descriptive introduction to the modern business world and an interpretation of the functional areas of business. The development of the business firm and its environment. For non-business and business majors. Not open to students who have completed more than nine hours in Kelce College courses.
MGMKT 320. Business Statistics. 3 hours. Bayesian theory, probability distributions, decision trees, hypothesis testing, power curves, sampling theory, index numbers, and regression analysis. Prerequisite:"C" in MATH 143 Elementary Statistics or equivalent, and junior standing.
MGMKT 325. Topics in Business (____). 1-3 hours. Specific topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different.
MGMKT 327. Organizational Theory and Behavior. 3 hours. Theories of organization design, structure and dynamics of behavior that foster effective communication and interaction between individuals, groups and organizations. Lecture, experiential learning, cases. Prerequisite: Junior standing.
MGMKT 330. Basic Marketing. 3 hours. Distribution of goods and services. Product planning, channels of distribution, pricing, advertising and personal selling. Emphasizes role of consumer. Prerequisite: Junior standing.
MGMKT 430. Consumer Behavior. 3 hours. Consumer behavior theories and models; internal influencing forces of needs, motivation, perception, learning, attitudes, and personality; external influencing forces of demographics, culture, social class, family, reference groups, and marketing communication. Prerequisite: MGMKT 330 Basic Marketing and PSYCH 155 General Psychology. May be taken for honors.
MGMKT 435. Retail Management. 3 hours. Store location, layout, sales promotion, buying, pricing, personnel management, credit, and stock control. Analysis of case problems. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 439. International Business. 3 hours. Environmental complexities that arise when business activities and institutions transcend international borders, including forms of doing business abroad and cross-cultural aspects of the management of foreign operations. Prerequisites: MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 444. Legal and Social Environment of Business. 3 hours. The legal and social environment within which businesses operate. A study of relevant underlying legal, social, political and ethical forces which impact organizations. A substantial portion of the course will be devoted to contracts. Prerequisite: Junior standing. May be taken for honors.
MGMKT 477. Quantitative Decision Making. 3 hours. Quantitative and analytical approaches to management problems. Prerequisite: MATH 153 Introduction to Analytic Processes, "C" in MATH 143 Elementary Statistics, and junior standing.
MGMKT 481. Advertising Management. 3 hours. Advertising management in relation to overall marketing program; analysis of advertising strategy, organization, and media selection; measurement of effectiveness; social and economic aspects. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 482. Sales Management. 3 hours. The role of the sales manager and the decisions under the manager's control: territorial planning, sales forecasting, quota setting; recruiting, selecting, training, and leading sales personnel controlling the sales management function. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 532. Marketing Channel Management. 3 hours. Institutions, historical development, and behavioral aspects of marketing channels; channel design, selection, and management; electronic channels; supply chains. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 534. Marketing Research. 3 hours. Nature and scope of marketing research, scientific method and research techniques, procedures, questionnaire design, sampling, data analysis, and research report writing. Prerequisites: MGMKT 330 Basic Marketing and MGMKT 320 Business Statistics. May be taken for honors.
MGMKT 550. Internet Marketing. 3 hours. Marketing via the internet, including the application of the standard marketing mix, market segmentation, and marketing research; the virtual store; emphasizes the challenges of attracting customers and customer relationship management. Prerequisite: MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 600. Topics in Business (____). 3 hours. Specific advanced topics in business. A specific subject area will be identified each time the course is offered. May be repeated if topic is different. May be taken for honors.
MGMKT 601. Special Topics (International Experience). 3 hours. An academically based international experience. May combine academic course work, business experience, travel and cultural immersion. May be repeated if the country or region visited is different. Specific experiences must be approved in advance by the International Business Major advisor.
MGMKT 605. Cross Cultural Analysis. 3 hours. A study of the cultural aspect of international business. The focus is on understanding how different cultures effect the operation of business practices in different countries and regions of the world.
MGMKT 611. International Marketing. 3 hours. Multi-national marketing concepts; exporting fundamentals; environmental analysis for international marketing; product, price, distribution and promotion in an international context. Prerequisites: FIN 326 Business Finance, MGMKT 327 Organizational Theory and Behavior and MGMKT 330 Basic Marketing. May be taken for honors.
MGMKT 626. Operations Management. 3 hours. Design, operation, and control of production systems. Prerequisite: MGMKT 327 Organizational Theory and Behavior, MGMKT 320 Business Statistics and MGMKT 477 Quantitative Decision Making. May be taken for honors.
MGMKT 628. Advanced Organizational Behavior. 3 hours. Contributions to organizational management by behavioral scientists and an examination of how their research studies can be applied to the management of today's dynamic organization. Case studies, experiential exercises, group activities and lecture-discussions. Prerequisites: MGMKT 327 Organizational Theory and Behavior and junior standing. May be taken for honors.
MGMKT 629. Human Resource Management. 3 hours. A strategy based study of HRM topics (attracting, maintaining and retaining people in organizations) and important HRM issues (laws and regulations, labor management-relations, etc.). Prerequisite: MGMKT 327 Organizational Theory and Behavior. May be taken for honors.
MGMKT 631. Advanced Marketing Management. 3 hours. Management analysis of problems in marketing consumer and industrial goods. Capstone course in marketing. Prerequisite: MGMKT 330 Basic Marketing, MGMKT 430 Consumer Behavior, and as a prerequisite or corequisite, MGMKT 534 Marketing Research. May be taken for honors.
MGMKT 645. Business Strategy (___). 3 hours. A capstone course which integrates knowledge of the functional areas to develop and implement policies. Business Strategy (International) is concerning with the firm strategies and industry competition in global markets. This course will depart from other sections of MGMKT 645 as this section emphasizes the international context of firm operations. Prerequisite: FIN 326 Business Finance, MGMKT 327 Organizational Theory and Behavior, MGMKT 330 Basic Marketing, MGMKT 626 Operations Management, and senior standing. May be taken for honors.
MGMKT 650. Quality Management. 3 hours. Integrates the major Total Quality Management (TQM) and Continuous Quality Improvement (CQI) Philosophies. The course includes lectures and case studies. Students will learn how to use the major TQM tools and will gain an understanding of global TQM applications. Prerequisites: MGMKT 320 Business Statistics or permission of the instructor. May be taken for honors.
Graduate
MGMKT 801. MBA Experience. 1 hour. Introduction to the MBA Program, faculty, university resources, and other students. Topics include group management skills, case analysis skills, research skills, computer skills, integration skills, written skills, oral presentation skills, and career planning. Prerequisite: Admission to the MBA program.
MGMKT 821. Topics in Business (____). 1-3 hours. Specific topics in business. A specific subject area will be defined each time the course is offered. May be repeated if topic is different.MGMKT 826. Quantitative Business Analysis. 3 hours. Tools of managerial economics, decision making under uncertainty, forecasting, regression analysis, and linear programming. Prerequisite: MGMKT 320 Business Statistics, ECON 805 Economic Analysis, or waivers.
MGMKT 828. Leadership and Behavioral Management. 3 hours. An in-depth study of leadership, organizational design and the interactions between individuals, groups and organizations. Emphasis will be given to an experiential exercise in leadership and team-building. Other topics include organizational behavior, motivation, HRM, and other management processes.
MGMKT 830. Business, Government and Society. 3 hours. Concepts and methods for incorporating social responsiveness and public policy analysis into the strategic decision making of the firm. Prerequisite: MGMKT 444 Legal and Social Environment of Business, or waivers.
MGMKT 831. International Business. 3 hours. Concepts and methods for incorporating worldwide variables and conditions into the strategic decision making of the firm. Prerequisites: FIN 326 Business Finance, MGMKT 330 Basic Marketing, or waivers.
MGMKT 839. Marketing Strategy. 3 hours. Management-oriented approach to marketing analysis and planning emphasizing the behavioral sciences, and economics and marketing theory. Prerequisite: MGMKT 330 Basic Marketing, or waiver.
MGMKT 895. Strategic Management. 3 hours. The student assumes the role of a decision-maker exercising all management functions to implement policy based on effective management strategy. Case method or simulation. Prerequisites: MGMKT 327 Organizational Theory and Behavior, FIN 836 Financial Strategy, MGMKT 839 Marketing Strategy, and to have completed a total of 12 hours of graduate level courses.
MGMKT 899. Legal Environment of International Business. 3 hours. The legal environment within which international businesses operate will be explored. The study will include, the theories of international law, international human rights, citizenship and jurisdiction. International agreements, international organizations and diplomacy will be examined. Prerequisite: MGMKT 444 Legal and Social Environment of Business. |
