• Homect_img
  • Calendar of Eventsct_img
  • Marketing in the Real World: Snapping Stereotype to Reveal Superpower as Leadership Imperative
Share page: 
Marketing in the Real World: Snapping Stereotype to Reveal Superpower as Leadership Imperative
Marketing in the Real World: Snapping Stereotype to Reveal Superpower as Leadership Imperative
Kelce College of Business Presents: Steve Cranford
When:  Tue, November 7 2017 03:30 PM - 04:30 PM
Location:  Kelce College of Business, Room 224
Address:  103 East Cleveland, Pittsburg, Kansas 66762
Contact:  Lynn Murray
Contact Phone:  620.235.4586

Individual attention spans seem to shrink daily under the ever-increasing crush of information in today's media landscape. Faced with this challenge, enterprising leaders must understand how their audiences become aware of, develop a craving for, and choose their corporation's products and causes over others.

Pittsburg State's Kelce of Business alumnus, Steve Crawford, will address these challenges and the often counterintuitive importance of challenging assumptions and snapping stereotypes - as the leading difference between product success and failure - during this special presentation.

Being a perpetual student, Cranford understands how handpicked, spellbinding words make obvious the one-of-a-kind superpower of any cause or product, providing the inspiration necessary to act.

Cranford is the Creative Chairman & CEO of WHISPER, a New York-based agency creating reputation building brand, content, communications and media assets to ensure client causes and products are craved over competing choices. Their clients include NBC University, IBM, and Mercedes Benz. Cranford and his team has been recognized by Her Majesty Queen Elizabeth II, Cannes Lions Festival, Fast Company magazine, The Wharton School and more. 

Add To Your Calendar: Export to iCal

Share this event