Individual attention spans seem to shrink daily under the ever-increasing crush of information in today's media landscape. Faced with this challenge, enterprising leaders must understand how their audiences become aware of, develop a craving for, and choose their corporation's products and causes over others.
Pittsburg State's Kelce of Business alumnus, Steve Crawford, will address these challenges and the often counterintuitive importance of challenging assumptions and snapping stereotypes - as the leading difference between product success and failure - during this special presentation.
Being a perpetual student, Cranford understands how handpicked, spellbinding words make obvious the one-of-a-kind superpower of any cause or product, providing the inspiration necessary to act.
Cranford is the Creative Chairman & CEO of WHISPER, a New York-based agency creating reputation building brand, content, communications and media assets to ensure client causes and products are craved over competing choices. Their clients include NBC University, IBM, and Mercedes Benz. Cranford and his team has been recognized by Her Majesty Queen Elizabeth II, Cannes Lions Festival, Fast Company magazine, The Wharton School and more.