Print Media

Print Media Degree Emphasis

Print Media Undergraduate Degree Emphasis

The core curriculum within the Department of Graphics and Imaging Technologies (GIT) includes courses common among all of our 6 emphasis areas. These courses are primarily introductory classes that provide students with the basic information and fundamental software skills that they need to succeed in the graphics industry. Within the core curriculum, there are also 2 upper division classes, an internship, and a capstone class.

The Print Media emphasis features the latest methods and practices of today’s industry. In this emphasis area, students learn all facets of graphics input, manipulation, and output as applied to modern print products and the larger scope of the graphics industry.

The courses within this emphasis are listed below:

  • Print File Preparation and Preflight
  • Printing Technologies
  • Specialty Graphics
  • Publication Graphics
  • Packaging Graphics
  • Digital and Variable Data Technologies
  • Graphics Cost Analysis and Estimating
  • Color Reproduction

Print Media major distinctives

Jobs in the graphic communications industry continue to increase in complexity. This requires students to have specific knowledge and skill sets that include communication, math, computer literacy, critical thinking and problem solving. The graphic communications industry is looking for graduates in good standing from qualified baccalaureate programs with solid training.

Math skills: Print professionals need good basic math skills when computing percentages, weights, and measurements, and when calculating the amount of ink and paper needed to produce a job.

Communication skills: Prepress workers need good communication skills to effectively discuss with clients the complex details of a printing order from concept to completion.

Computer skills: As the printing process is largely computer-based, print media professionals need extensive computer and software knowledge.

Detail-oriented mindset: Professionals in this industry need to identify and fix problems with accurate precision. Attention to detail is key to success in print media.

Mechanical skills: Printing press operations require that print media professionals be comfortable working with large equipment.

The PSU Department of Graphics and Imaging Technologies guides students to develop and hone each of these industry-desired skills.

Career Options for Print Media majors

Employers in today’s market are looking for people with technical skills like those taught in the Print Media emphasis. As a graduate from this program, you will be qualified for various employment positions across the industry. These positions are in high demand. They require resourcefulness and troubleshooting skills that you will gain as part of the Print Media curriculum.

Career opportunities for Print Media graduates range from traditional commercial printing companies to sign and wide format vinyl graphics companies. Depending on your preference, many challenging and exciting options are available in the extremely versatile world of Print Media.

Typical Positions/Areas in Print Media:

  • Printing Press Supervisor
  • Digital Press Technician
  • Shipping/Distribution Manager
  • Die Cutting Operator
  • Bindery Technician
  • Purchasing Agent
  • Ink Technician
  • Color Control Consultant
  • Wide-Format Ink Jet Operator
  • Quality Control Technician
  • Screen Printer
  • Technical Service Representative
  • Production Artist
  • Direct Mail Coordinator

Typical Employers in Print Media:

  • Commercial Printing Companies
  • Wholesale Paper Suppliers
  • Ink Companies
  • In-Plant Printing Facilities
  • RIP Software Manufacturers
  • Sign Companies
  • Publishing Companies
  • Packaging Companies
  • Trade Binderies
  • Color Consultant Groups

Internship and research opportunities for Print Media majors

A wide range of companies recruit PSU Graphic Communications graduates. These companies are regional, national, and international. From small companies to large organizations, many opportunities await you within these companies.

The Graphics and Imaging Technologies Department puts an emphasis on industry relations in order to keep an avenue open for you upon graduation. Companies understand the quality of a Graphic Communications degree with an emphasis in Print Media from PSU. These corporate partners know that as a PSU graduate, you will be an asset to their production workflow. 

Throughout your time undergoing this program emphasis, you may pursue many exciting opportunities with corporate partners such as these:

  • Boelte-Hall Inc.
  • Allen Press, Inc.
  • Stouse, Inc.
  • Xerox Corporation
  • A&O Signs and Graphics
  • Henry Wurst, Inc.
  • R. Donnelly, Inc.
  • Sun Graphics
  • Ward/Kraft, Inc.
  • Berry Plastics Corporation
  • Jock’s Nitch
  • Names and Numbers
  • Pittcraft Printing
  • Quad Graphics
  • Huhtamaki, Inc


Students in the Print Media major take a selection of classes that successfully prepare them for a career in a related field.

Program Guide


Students take a selection of classes to complete Print Media emphasis.

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Students take a selection of classes to complete Print Media minor.

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