Marketing

Marketing Degree

Marketing Undergraduate Degree

Did you hear about that amazing new phone? Are you telling all of your friends about the new summer blockbuster you can’t wait to see? If so, a marketing professional did their job well! Professional marketers combine creative storytelling with consumer research and business strategy to promote products and services.  

Every day is a new and exciting challenge for marketers who must predict and respond to ever-changing consumer behavior. If you love creativity, using new and developing media, and want a career in a profession that’s in demand … earn a marketing degree from Pittsburg State University.

Marketing major distinctives

A marketing degree from Pittsburg State’s Kelce College of Business will provide you with the knowledge and skills you need to compete in today’s fast-paced world of business. You will learn from business and marketing professionals in settings that encourage individual excellence and collaborative achievement.

Your experience in the Kelce College of Business will go well beyond the typical classroom and lecture setting. In fact, in the Kelce College of Business, the world becomes your classroom. You’ll have numerous opportunities to solve problems for real clients, with real deadlines and real expectations.

The Kelce College of Business is host to the student organization known as Enactus. This community of student, academic, and business leaders provides you with an extraordinary opportunity to apply business concepts in a meaningful and competitive manner. Pittsburg State’s Enactus team project was named “Best in the Nation” at the 2017 Enactus U.S. National Exposition.

And, because the Kelce College of Business is one of only 789 schools in the world to be accredited by the Association to Advance Collegiate Schools of Business (AACSB), you know you’re earning a degree that will be respected by employers.

 

Career Options for Marketing

Program graduates are qualified for many advanced marketing roles including:

  • Marketing manager
  • Marketing specialist
  • Public relations specialist
  • Account manager
  • Sales manager
  • Sales representative
  • Business intelligence analyst
  • Operations manager
  • Marketing research analyst
  • And many more

Marketing graduates are in high demand. Our graduates are qualified to work in a variety of for-profit and non-profit fields. Firms that have recently employed our graduates include: Cerner, New York Life, Zappos, Federal Reserve Bank, Aflac, Wal-Mart, Advantage Sales and Marketing, and Sherwin Williams.

The median annual wage for marketing professionals is $127,560 per year according to the U.S. Bureau of Labor Statistics. Employment is expected to grow 9 percent between now and 2024, much faster than the average for all occupations.

 

Internship and research opportunities

Students will have many opportunities for internships and research. Past projects include market research for regional municipal organizations and for-profit industries. Students are responsible for securing individual internships. Faculty advisors will provide guidance and provide information on earning credit.

 

Learn more about the Department of Management & Marketing

The Kelce College of Business is among the nation’s leading business schools for quality, high standards, and value. It offers seven undergraduate degree programs in: Accounting, Computer Information Systems, Economics, Finance, International Business, Management and Marketing. Students can also earn a Master of Business Administration degree (MBA) in three emphasis areas: Accounting, General Administration and International Business.

The Kelce College of Business is accredited by the AACSB, the accreditation gold standard for college business programs. It has been named one of the “Best 295 Business Schools,” in the nation by The Princeton Review and is also home to two business journals, the Journal of Managerial Issues and The American Economist.  

 

Major

Students in the Marketing major take a selection of classes that successfully prepare them for a career in a related field.

Program Guide

Minor

Students take a selection of classes to complete Marketing minor.

View Classes
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